development of an online store for cctv cameras
The online store was created for a company specializing in the sale of cctv cameras and related equipment. the main goal of the project is to make the process of selecting and purchasing cameras as convenient as possible for customers while presenting the company's product range in a structured manner.
project goals
Ensure ease of finding the desired product through filters and sorting
Increase customer loyalty through a simple checkout process and concise design.
Increase online orders through user-friendly navigation and a clear catalog structure.
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The project began with an analysis of the target audience and competitors, which helped identify key customer needs and shape a unique value proposition: "high-quality cameras at affordable prices with up to 3 years of warranty." based on the analysis, a site structure was developed, focusing on a user-friendly catalog, characteristic-based filters, and detailed product cards.
The design combines minimalism with accent elements for easy navigation, while the site content includes seo-optimized texts, product photos, and specifications. after final testing, the website was successfully launched.
result
A modern online store with a user-friendly interface was created.
A structure focused on ease of product selection and purchase was developed.
Basic SEO settings were implemented to improve the website's visibility in search engines.
Positive feedback was received from test users for the ease of navigation and design.
A system for adding new products and categories was prepared, simplifying administration.
Integrations with key analytics tools were configured to track user behavior.
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(Contacts)
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